The mission of EPIF is to:
Focus on the customer, by promoting security, access, competition and innovation in the European payment sector.
Communicate and educate on the role of the payment institutions industry in the economy.
Develop and shape the business conditions and best practice of the payment institutions sector.
Ensure that its members can have fair and proportionate access to the relevant EU regulatory discussions and EU industry wide standard setting fora. Act as a neutral platform to ensure that its members are systematically informed of EU deliberations and decision-making relevant to their business.
Provide a unifying and impartial mechanism for its members to discuss, and comment on regulatory proposals and to provide input to EU institutions.
Where appropriate, advance the overall regulatory and political objectives of the payment institutions sector.